Our one-stop-shop approach to strategy and creative direction ensures that your marketing communications are seamlessly integrated throughout your event. Our world-class staff handles everything from marketing communications, online registration, to event management and production to create an event that is uniquely yours.
Event Business Plan Development
Creating a sound business plan to both define the purpose and measure of success is key to maximizing your annual event strategy and budget. In support of that goal, EMP:
- Leverages extensive industry experience with our research and consultative services, whether you have a single event, multiple events, or long-range event planning requirements.
- Performs a comprehensive ROI analysis from the defined key objectives and expectations to outline cumulative cost efficiencies, which may include, but is not limited to, estimations of attendees and costs.
- Develops audience acquisition and sponsorship strategies and packages.
EMP ensures fiscal integrity and accuracy from the proposal to the final reconciliation with our comprehensive Program Billing and Management process. During this process, EMP:
- Partners with you from the beginning to determine your budget content and expectations.
- Outlines our agreed upon areas of responsibility:
- Creates a line item budget for review and approval
- Delineates transactions and costs clearly
- Reviews the budget to ensure overall expenses are within expectations
- Monitors and updates the budget as necessary with your express approval
- Schedules a formal review of the final reconciliation with you at the outset of the project
Messaging & Content Development
EMP adds value by partnering with you to develop the theme, creative concepts, agenda structure, and content details that align with your corporate messaging and branding. EMP:
- Saves you significant time, labor and logistical costs by making production and scheduling decisions based on our collaboration with you.
- Employs years of creative expertise to produce an event for you that is impactful and memorable.
Speech Writing & Coaching
We offer several different levels of speech writing and coaching. Through this service, EMP offers tailored speeches and coaching plans that range from complete multi-day coaching to on-site rehearsal coaching.
Graphic Design & Collateral Development
Our Art Directors and Graphic Designers create a suite of materials that are consistent in look and feel from the first Save the Date to the last slide in the final presentation. Our creative teams:
- Tailor their work to your corporate branding guidelines.
- Maintain graphic unity and integrity throughout the event.
With writers and artists, our producers work with you to incorporate your messaging across a variety of media. We provide:
- Speaker support graphics that enhance the presentation.
- PowerPoint, Keynote, Flash, QuickTime, After Effects.
- Opening video modules, 3-D, and projection mapping.
- Special staging effects such as indoor fireworks, lasers, holograms, and DL3s.
Audience Acquisition Strategies
We help to build and grow your audience. In employing our strategies, EMP:
- Partners with you to develop a plan for optimum attendance goals.
- Monitors the current Event/Meeting Industry trends to make recommendations that are relevant to your audience demographics and industry.
- Supplies a turn-key audience acquisition strategy, which includes communication, timing, design and fulfillment.
EMP can bolster your program by attracting sponsors to fund and underwrite portions of your event. To grow and build sponsors, EMP:
- Develops strategies for acquiring target sponsors for your event.
- Designs and promotes sponsorship packages.
- Collects and manages sponsor information for signage, website promotion, and deliverables.
- Manages all sponsor and exhibit logistics:
- Processes application
- Invoices sponsorship fees
- Manages accounting and deposits of sponsorship fees
- Issues sponsorship codes for event registration
- Handles all communication with sponsors
- Tracks all sponsorship participations and provides weekly updates to your team.
- Collects sponsorship fees and credit to final billing.
- Provides a thorough accounting of all sponsorship revenues.
Executive Presentation Design
We support and empower your presenters and executives in a variety of ways. With our presentation design services, EMP provides personal attention and focus through real-time, pre-show and on-site rehearsals to make the presenter confident and comfortable.